Augmented Reality in This Week’s Headlines

This was a big week for augmented reality (AR) in the news. Not only is the technology being used in games like Pokemon and Stocket, but it’s becoming more of a buzz word in the fashion and mobile shopping industries. Stocket’s upcoming launch comes at the perfect time, as the game’s AR features will allow users to experience mobile shopping in a new way.

Here is a recap of how augmented reality was trending this week in the headlines:

Tim Cook said on ABC’s Good Morning America that he sees more potential in augmented reality compared to virtual reality. He has stated that he feels this way because virtual reality probably has lower commercial interest over time, and Apple is rumored to be working on an augmented reality project.

Cook said, “My own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see. Maybe it’s something we’re talking about, maybe it’s someone else here that is not here, present, but could be made to appear to be present with us. So there’s a lot of really cool things there.”

Designer Rebecca Minkoff’s New York Fashion Week show used augmented reality to help real women shop the looks they saw live. The designer has used tech including drones and VR to connect with her audiences at past shows, and the latest experience is an outgrowth of what’s worked to bring in consumers. For her latest fashion show, Minkoff partnered with a startup called Zeekit, and the technology works by uploading a photo of yourself and then picking out clothing items from the show. Zeekit then overlays those items on your body using the size you choose, allowing the consumer to see the outfit on themselves, rather than a runway model’s body.

Another great read was from HBR on how augmented reality offers retailers the opportunity to transform how people shop. The article states that “applications using AR stand to eliminate customer pain points, elevate customer service, and create a differentiated, personalized customer experience. The successful incorporation of VR and AR into retail models also has the potential to vastly change the way retailers are thinking about stores of the future.”

Stay tuned to see how Stocket’s augmented reality features reinvent mobile shopping! Our game-commerce app will be launching to an exclusive group of early adopters soon. If you want to be one of the first to play Stocket, click here to sign up.

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