With more than 40 years of experience in the development, funding and management of successful companies, Gerald Parker is an Internet visionary best known for co-founding Inktomi Corporation. He has played a key role in raising more than $400 million for a multitude of tech start-ups, and his entrepreneurial spirit has enabled him to spend the last four decades as a successful founder, partner and leader in various start-up ventures.
Gerald Parker co-founded Social Voucher in 2013, and he currently serves as the company’s CEO. Social Voucher is slated to release its first mobile application, Stocket, in 2016. A hybrid of mobile gaming and e-commerce, Stocket introduces an innovative way to discover trending products and shop- all while playing an immersive game. Stocket gives gamers, shopping enthusiasts and entrepreneurs the ability to create their own store, stock it with real products from over 1,600 retail partners, and make real purchases within the game. Stocket also has augmented reality features that will be released after the initial launch.
We recently had a chance to sit down with Mr. Parker, and get his thoughts on Stocket and its upcoming launch.
What stage is Stocket currently at? Will it launch soon?
GP: The Stocket application has been launched to phase 1 of beta testing. Our development team is currently testing the application, fixing bugs and preparing for the upcoming launch.
What about Stocket are you most excited for?
GP: Disrupting multiple sectors. Stocket is already a disruptive application because it combines two top sectors: mobile gaming and e-commerce. The mobile smartphone adoption over the last five years has more people shopping and gaming on their phones than ever before, with continued year over year growth. Stocket is a combination of these industries in one platform. And once we launch Stocket’s augmented reality features, we expect them to further disrupt, and give the game an extra edge.
You say that Stocket is more than just a game. Can you explain?
GP: If you strip away the game and look at Stocket from a pure platform standpoint, you will see that Stocket is a social distribution platform for products. The game acts as the delivery agent, which is what makes it so unique. Since people enjoy playing games, the combination was very natural and organic. Stocket could become the most powerful distribution channel because of the social behavior and habits of today’s society. Today’s gamers and shoppers have the same psychology, and the same demographic- did you know that the typical mobile gamer is a woman older than 35?
How many retailers is Stocket currently partnered with?
Stocket currently works with over 1,600 retailers, and we are talking with new ones every day.
Who is Stocket for?
GP: Stocket has the power to reach people of all demographics who shop and play games on their smartphones. We also think Stocket will be a huge hit with tweens and teenagers, as they like to stay on top of the hottest trending products.